Psychology IRL

The Dark Side of Sales Psychology

A lot of people talk about using sales psychology, particularly pain point marketing, but there is a whole lot of info missing from the advice that's often shared.
In this episode I pick apart exactly what sales psychology says, whether it is or isn't unethical to speak to pain points, and what my advice is going forward to improve ethics in psychology driven marketing.

The Psychology of Manifesting Your Goals

If you're a lover of cold hard facts and a good article reference then you might also be wondering whether talk of 'manifestation' is too fluffy of a concept for you to embrace.
In fact, one of the first search results on Google for manifestation puts it bluntly: it isn't backed up by science.
But is that really the case?
In this episode I break down the concept of manifestation, exploring whether there is in fact psychology, science and research behind the idea of being able to manifest the things you want into your life and if so, how that works practically and what you need to do to make sure it works for you.
Spoiler: even the most science-y of us might benefit from giving manifestation a second thought!

Day 3: Building the dream without the drama

This is the audio taken from a free training that took place in October called Service Pro 2.0.

Day 2: You-shaped business

This is the audio taken from a free training that took place in October called Service Pro 2.0.

Day 1: The New Era of Service Providers

This is the audio taken from a free training that took place in October called Service Pro 2.0.

A Journey Into Virtual Assisting with Richard

A Journey Into Virtual Assisting
In this episode, Richard shares his journey from facing an injury to navigating furlough, redundancy, and eventually stepping into self-employment. He discusses his work as a licensed virtual assistant and how he built his own standout brand. We dive into topics like client retention and explore potential next steps for growth.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Richard (guest) - https://www.instagram.com/radmin_assist/ 

Listen if your business isn't you-shaped

This episode is a reminder to those of you who already have businesses up and running but are realising that while the business works, it doesn't work for YOU. It can feel really hard to make huge changes when your ideal business is so far from your current business but this episode is your reminder that it is possible.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock

What my Jemma-shaped business looks like

I talk a lot about you-shaped businesses and my Jemma-shaped business but in this episode I dive into what that looks like for me practically.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock