Psychology IRL

Messaging: niche = freedom with Abbie

Messaging: niche = freedom
In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching can actually provide more freedom and opportunities in your business.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Abbie (guest) - https://www.instagram.com/thisisabbieradford/

Branding: embracing your weird with Megan

Branding: embracing your weird
In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Megan (guest) - https://instagram.com/megangersch

Marketing: book deal, passive income & brand deals with Alice

Marketing: book deal, passive income & brand deals
In this episode, we delve into Alice's journey of securing her book deal, her opinions on passive marketing, challenging the notion of its existence and offering valuable marketing tips and what it's really like to navigate a dream brand deal, a book launch, and a house move simultaneously, highlighting the realities and challenges of managing multiple significant milestones in.
Listen to our previous episode together from 2021: https://www.theultimateceo.co/podcasts/behind-the-business/episodes/2147923310
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Alice (guest) - https://instagram.com/alice_benham
Buy The Digital Marketing Handbook - https://www.alicebenham.co.uk/book

Messaging: being authentic without losing expertise with Abby

Messaging: being authentic without losing expertise with Abby
In this episode, we discuss the power of doing things your way to attract dream clients, focusing on what feels right and aligns with who you are, beyond just financial success. We delve into how sharing both the good and the bad can create a sense of safety and connection with your clients and where to draw the line with being too honest and vulnerable.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Abby (guest) - https://www.instagram.com/Abby.McKendry

Pivoting: the messy middle with Andrea

Pivoting: the messy middle
In this episode, we explore what success looks like in the online space and how to achieve it. We dive into the messy bit between starting and scaling, offering insights on navigating this challenging phase. We also discuss the craving for authentic reality content and why it's in high demand. Finally, we provide tips and advice for those feeling like they want to pivot, including where to start and how to make the shift successfully.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Andrea (guest) - https://www.instagram.com/soulfulbizcoachandrea/

Alignment: what you want vs what your clients want with Rebecca

Alignment: what you want vs what your clients want with Rebecca
In this episode, I sit down with my long-term client Rebecca to reflect on her journey over the past year since we last recorded an episode. We discuss the emotional and strategic challenges of closing down one of her most popular offers and the tough decisions around doing what feels right vs doing what your clients want. We explore the balance between following fun and excitement versus being strategic in business and we share our love for long-term client relationships.
Listen to the previous episode (April 2023) with Rebecca: https://www.theultimateceo.co/podcasts/behind-the-business/episodes/2147923261
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Rebecca (guest) - https://www.instagram.com/rebeccalcracknell

Success: being the secret weapon BTS with Crystal

Success: behind the secret weapon BTS with Crystal
In this episode, we chat about Crystal's incredible journey from ghost writing at just 14, to being the secret weapon behind New York Times bestsellers. We touch on what it's like to not be the face of the success, and the reality of having her achievements remaining a secret, and we also explore what true success looks like without the usual external validation and why prioritising loyalty over sheer customer numbers is the ultimate game-changer in business.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Crystal (guest) - https://www.instagram.com/wordmagiccopywriting

Money: but make it fun with Jessica

Money: but make it fun with Jessica
In this episode, we dive into the complex relationship between fun and money, sharing the journey of closing down a 6-month mastermind and the grief that comes with realising an offer no longer serves its purpose. We explore Jessica's 9 months of self-sabotage in 2023 after hitting 20k months in 2022, unpacking her money mindset issues and beliefs about wealth. We also confront the reality of the dreaded 10k tax bill, the consequences of ignoring it, and the challenge of managing it through a 24-month payment plan!
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Jessica (guest) - www.instagram.com/thejessicapye